USAA

2023-2024
Visual Strategy, Design & Motion

Over the past few years, I’ve contributed to a range of social media posts recognizing key DEI and military holidays, including Juneteenth, Hispanic Heritage Month, Women’s History Month, Black History Month, and D-Day. These pieces were designed to honor the service and identity of USAA’s diverse member base and to support the organization’s continued commitment to equity, heritage, and remembrance.

Each post was carefully crafted to balance respect with resonance—evoking pride, awareness, and unity through thoughtful use of color, symbolism, and motion. The work ranged from animated tributes to historical figures to photo-driven designs and video-based visuals that celebrated cultural milestones and legacies of service.

Spanning photography, video, and motion graphics, these projects reflect a multidisciplinary approach to storytelling, built to connect with audiences both emotionally and visually. While developed as individual posts, they collectively contributed to a broader narrative of inclusion, recognition, and shared values.

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