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USAA

2023
Visual Strategy & Motion

The Army-Navy rivalry game represents one of the most celebrated traditions in sports, embodying pride, honor, and the unbreakable bond between service and competition. This hype video was created to ignite excitement and anticipation among fans, players, and service members, setting the tone for one of the most highly anticipated games of the year.

Designed to celebrate the unique legacy of both academies, the video highlighted the shared values of discipline, perseverance, and camaraderie that transcend the game itself. By capturing the passion behind the rivalry and the unifying spirit of service, the project aimed to honor the men and women who dedicate themselves to something greater than themselves.

The video served as more than just a rallying cry for game day—it was a tribute to the heritage of the Army and Navy and a reminder of the strength and unity that defines their friendly competition. Through this project, we sought to inspire pride and excitement while reinforcing the deeper meaning behind the rivalry.

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© 2024 by Sarah Alexander Creates.

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