I led the motion design effort for a forward-thinking visual experience tailored to USAA's in‑stadium LED environments, collaborating closely with Channel Strategy, Events, and Video teams. Through structured brainstorming and creative sprints, I explored modern motion trends—such as bold kinetic typography and short-loop animations—creating a visually dynamic concept.

I crafted animated motion mockups for ribbon boards, jumbotrons, and sponsor templates, then coordinated stakeholder feedback to refine pacing, scale, and visibility. Although the concept wasn’t executed live, I delivered a ready-for-activation suite: animated prototypes tailored to different screen formats, along with in‑stadium-tested assets that ensure clarity, brand consistency, and ease of use in future rollouts.

This study demonstrates my ability to drive design direction, leverage emerging motion trends, collaborate across strategic and event-focused teams, and produce channel-specific assets—all packaged in a strategic, ready-to-implement format.

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