I led a cross-functional team in creating an animated explainer video aimed at simplifying a complex product offering. My role involved setting the project vision, managing workflows, and ensuring alignment across departments, from copywriting to animation. I facilitated brainstorming sessions, coordinated feedback, and maintained timelines to deliver a cohesive final product.

On the design front, I developed the visual style, created custom illustrations, and worked closely with the animation team to enhance the storytelling. The challenge was simplifying technical details without losing key information, which we achieved through iterative refinement and collaboration with subject matter experts. We also ran A/B testing on two visual layout variants—using engagement metrics to decide which direction best supported clarity and storytelling. By leading the project and driving the design, I successfully delivered a creative solution that met the client's goals and improved user experience.